Photo, Video and Meta Ads for Travel and Lifestyle Brands.
Content strategy, production and paid campaigns from one studio. Imagery you can use on your site, booking pages and socials.
Strategy, content and ads that work as one
We plan what gets made, make it, and put it in front of the right people. Everything is built from the same shoot.
Content strategy
A plan for what to shoot, where it will be used and who it is for, before anyone picks up a camera.
- Goals and audience
- Shot list and content calendar
- Channel and format plan
Photo & video
Photo sets, brand films and social cuts for hotels, vacation rentals and destinations, shot on location.
- Photo sets and brand films
- Social cuts for Reels and TikTok
- Listing photos and short films
Meta ads
Facebook and Instagram campaigns built on the content we shoot, with plain monthly reporting.
- Campaign setup and creative testing
- Audience targeting
- Monthly results and next steps
From first call to live campaign
Strategy
We start with your goals, your property and how the imagery will be used.
Production
A detailed shot list and schedule, built around the light and your calendar. On location with a light footprint.
Launch
Finished files ready for your website, listings and social, plus Meta ads running on the same content.
Report
Monthly numbers in plain language, and what we will test next.
Not sure where to start?
Send us the property and the goal. We will reply with a plan and a quote.
Places worth showing off
Three kinds of projects, one standard of light.
Destinations and travel
Films and photo sets for hotels, resorts and tourism boards.
Vacation stays
Listing photos and short films for Airbnb, Vrbo and direct booking sites.
Brand and product
Campaign photo and video for travel, outdoor and lifestyle brands.
What the work did for clients
Meta ads results, August to November 2026. Click-through rate rose every month, and leads doubled, from 33 to 67 a month.
August 1 to November 12, 2026. Clicks and CTR include every click on the ad: reactions, comments, shares and link clicks. November is month to date; monthly bars shown through October.
A studio built on good light
Hands Media was founded by Shelby Hands, who has spent more than 12 years traveling the world and telling stories through imagery. We are based in Texas and work wherever the project is.
Whether you have a cabin in the mountains or a brand that wants to stand out, we bring your place to life and show what it feels like to be there.
Before you reach out
Who do you work with?
Hotels and resorts, tourism boards, vacation rentals and unique stays, and brands focused on travel, outdoor and lifestyle.
What do you need from us to get started?
A short brief: where the property or project is, who it is for, what you have in mind and your timeline. A link to your website or listing helps too.
What does it cost, and how do we book?
Every project is different, so we quote from your brief. Scope, travel and licensing all affect the number. We ask for a 50% deposit to hold your dates, with the balance due before final files are delivered.
Who can use the photos and films?
You can. Every project includes a commercial license for your own marketing, such as your website, booking pages, social media and press. We keep the copyright, and use by a third party can be added to the quote.
Can you shoot while guests are there?
Yes. We work around your guests and daily operations. For rooms, empty and freshly prepared is ideal, so we plan the schedule together.
Do you run the ads too?
Yes. We build and manage Meta campaigns on Facebook and Instagram from the content we shoot, with monthly reporting.
Where are you based, and do you travel?
We are based in Texas and available worldwide. We will go wherever the project is.
Let's talk about your project
Tell us about the place, who it is for and your timeline. We will reply with a plan and a quote.